Notes
Field notes from
building coolform.
Opinions on form design, conversion, AI, and shipping software with taste. Written in the open, while we build.
Apr 20, 2026 · 8 min read
The 12 best form and survey builders in 2026 (honest comparison)
An opinionated, no-affiliate-link comparison of Typeform, Google Forms, Tally, Jotform, SurveyMonkey, Microsoft Forms, Formstack, Paperform, Fillout, Youform, Feathery, and coolform. Pricing, design, AI, and what each is actually good at.
ReadApr 19, 2026 · 4 min read
Typeform vs coolform: an honest head-to-head from someone who built one of them
I built coolform after years of using Typeform. Here's the honest comparison — design, AI, pricing, logic, analytics — with the bias disclosed up front.
ReadApr 18, 2026 · 4 min read
How to write survey questions people actually want to answer
Most surveys are written by committee for an audience of one — the person who designed them. Here's how to write questions that get real answers from real humans.
ReadApr 17, 2026 · 4 min read
Google Forms alternatives that don't look like Google Forms
If you've outgrown Google Forms but the alternatives all look like 2008, here are the tools that fix it — ranked by how little they make you feel like you're filling out a form.
ReadApr 16, 2026 · 5 min read
How to build a feedback form people actually fill out
Most feedback forms get ignored because they're written for the company, not the customer. Here's the structure that actually works — what to ask, in what order, and what to cut.
ReadApr 15, 2026 · 3 min read
The single design choice that doubles form completion rates
It's not the colors, the copy, or the brand. It's whether you ask one question at a time. Here's why one-question-per-screen forms convert so much better — and what to actually copy.
ReadApr 12, 2026 · 3 min read
I built a Typeform alternative because I was tired of paying $99 a month for ugly forms
The one-weekend origin story of coolform — why I shipped a free, AI-native form builder for people who care what their forms look like.
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